Taking care of all marketing/ brand initiatives for the group
Conceptualize & develop promotional campaign.
Create and manage print, online and outdoor campaigns
Development of marketing collaterals through concept & Content/ copy development
Handling - BTL Activations/ Events & measuring its effectiveness
Ensure a proper action flow is followed for the execution of an event starting from receiving the brief till the execution day
Coordinating with the concern product managers for event details whenever required.
Contribute to lead generation through available product promotional medium & scheme
Market Research and competitor analysis
Market Research & Analysis on Competitors.
Understanding Consumer buying behavior.
Analyzing trend in the market for the product & new opportunities
Co-coordinating with vendors / agency for all printing and publishing. Shall keep all payment records
Salary: Not Disclosed by Recruiter
Industry: Water Treatment / Waste Management
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Direct Marketing Manager